Resources

Instruments you can hand to somebody.

Not articles. Each one is a checklist, a clause list, a scoring sheet or a policy outline, written to be taken into a meeting and used, by whoever ends up owning the website.

37 instruments 6 moments No downloads, no forms

The test

Could you hand this to a trustee, a finance committee or a departing supplier, and have it do work in a meeting?

If not, it belongs in Insights or nowhere.

Start here

Diagnostics Procedure Carried to: Your comms lead

How to Test Mailchimp Emails Without Creating New Email Accounts

Use yourname+test@ to sign up as a new subscriber as often as you need, without new accounts. How it works in Mailchimp and which inboxes support it.

Open the resource

The library

36 instruments

When it needs approval or oversight Board & trustees

1 instrument

When they are about to spend money Procurement & contracts

2 instruments

When they suspect exposure Regulatory requirements

5 instruments

When control has been lost, or is about to be Ownership & continuity

1 instrument

When nobody knows how bad it is yet Diagnostics

7 instruments

When the site has to keep doing its job Running the site

20 instruments
Checklist How to Optimise Charity and Nonprofit Website Images for Speed and Accessibility Your comms lead Checklist Website Forms for Charities: Where the Data Goes and Who Is Responsible Your data protection lead Calendar Awareness Days 2026 and 2027: A Calendar for Charities and Nonprofits Your comms lead Checklist Team and Trustee Pages: What to Publish and What Funders Look For Your comms lead Question list Website Backups for Charities: What They Cover and What They Do Not Your supplier Checklist Nonprofit and Charity Impact Reports: Building a Section Funders Can Verify Your comms lead Checklist AI Tools for Charity and Nonprofit Website Content: Writing and Review Your comms lead Checklist Topical Authority for Charity and Nonprofit Websites: A Content Strategy Guide Your comms lead Checklist Off-Page SEO for Charities and Nonprofits: Building Authority Beyond Your Website Your comms lead Checklist Nonprofit and Charity SEO: The Fundamentals That Actually Matter Your comms lead Options comparison Multilingual Nonprofit Websites: Built-in, Weglot or Google Translate? Your comms lead Question list Charity and Nonprofit CRM Website Integration: What Goes Where Your fundraising lead Procedure How to Add a Donation Form or Page to Your Charity or Nonprofit Website Your fundraising lead Procedure How to Do a 301 Redirect: Keeping Old Links Alive When You Move Your Charity or Nonprofit Website Your web lead Checklist Schema Markup for Nonprofits and Charities: What Is Still Worth Adding Your web lead Checklist Who Should Be Able to Edit Your Charity's Website Your operations lead Checklist WCAG 2.2 AA for Charities and Nonprofits: What the Build Settles and What Your Team Must Keep Doing Your web lead Procedure GA4 Consent Mode V2 for Charity and Nonprofit Websites: GTM and CookieYes Setup Your data protection lead Checklist SSL and HTTPS: What Your Charity Needs to Check Your web lead Procedure How to Connect Your Domain to Your Website Without Breaking Email Your web lead

What these do not cover

Every instrument here is deliberately incomplete.

They tell you what to require, what to ask and what to record. None of them tell you whether your own site would survive the check. That needs someone reading it the way a funder reads it. That is the Blueprint Audit.

Book a call

Free download

Your website, for the board.

A two-page briefing you can fill in and put in the next board pack. It covers the six things funders check, how to see what AI tools say about you, and the options to put to trustees.

Used only to send the briefing and, if you tick the box, what you asked for. See the privacy notice.

Cover of the briefing: Your website, for the board.

The newsletter

One note a month on what funders, regulators and AI systems read on charity websites. Unsubscribe any time.