Website infrastructure for NGOs where credibility and complexity matter
I help established non-profits rebuild their digital presence when organisational growth, donor scrutiny, or institutional risk make failure expensive.
Your organisation has evolved—new leadership, increased visibility, more complex programmes. But your website still represents who you were three years ago.
That gap has consequences. It's undermining donor confidence, complicating governance, and creating operational bottlenecks that slow your mission.
WHO THIS IS FOR
This approach is for established NGOs facing specific challenges
I work with non-profits where the website isn't just a marketing tool, but institutional infrastructure that must support:
If three or more describe your situation, we should talk.
Organisational Complexity
Multiple stakeholder groups with different needs: donors want transparency, beneficiaries need programme clarity, partners require credibility signals, boards expect governance.
Growth Under Scrutiny
Increased visibility—larger grants, media attention, regulatory oversight. Your website needs to withstand professional examination, not just look modern.
Operational Maturity
You've outgrown DIY solutions. Your communications team needs proper tools. Your programmes are too complex for template sites. Your governance requirements demand structure.
Leadership Transitions
New executive director, board changes, strategic pivots, mergers—your website needs to survive organisational evolution without becoming a liability.
Institutional Risk
Your website represents more than your organisation—it represents your beneficiaries, your funders' investments, your sector's credibility. Failure has consequences.
Resource Constraints with High Standards
You don't have corporate budgets, but you face corporate-level accountability. You need professional infrastructure at sustainable cost.
Why NGO websites require different thinking
Standard website best practices assume your primary goal is conversion. Make it fast, make it pretty, optimise the funnel.
For NGOs operating under institutional scrutiny, this framework is insufficient.
Your website isn't primarily a marketing surface. It's institutional infrastructure that must:
Support governance
Board oversight, donor accountability, regulatory compliance, public transparency
Handle multiple stakeholders
Donors, beneficiaries, partners, media, regulators—each with different needs
Survive organisational change
Leadership transitions, strategic pivots, programme evolution, mergers
Demonstrate credibility under scrutiny
Investigative journalists, major donors, regulatory bodies, critical public
Enable operational independence
Your small team needs control without constant developer dependency
Mitigate institutional risk
What happens when your website fails during a campaign? A crisis? Due diligence?
These aren't design problems. They're systems and governance problems that happen to manifest through a website.
That's why I start with strategy, not aesthetics. Why I think in terms of stakeholder mapping, risk assessment, and governance frameworks—not just wireframes and colour palettes.
HOW I WORK
A diagnostic approach for organisations that can't afford to guess
I don't start building until we've diagnosed what your website actually needs to do—and why traditional approaches haven't worked.
Strategic Diagnostic Phase
Blueprint Audit
A 2-week structured engagement to understand your organisational context, map stakeholder requirements, assess current technical reality, and create a Board-ready strategic roadmap. Most nonprofits waste £10,000+ building the wrong solution because they skip diagnosis. The Blueprint prevents that.
Most NGOs waste £10,000+ building the wrong solution because they skip diagnosis. The Blueprint prevents that.
What happens:
- Stakeholder conversations (3-4 calls, 45-60 min each)
- Current website and technical audit
- Governance and risk mapping
- Strategic recommendations report
- Fixed-price implementation proposal
What you get:
- Clear diagnosis of institutional problems (not just website symptoms)
- Platform and governance recommendations
- Phased implementation roadmap
- Investment breakdown and rationale
What happens next:
You decide whether to proceed. The Blueprint is standalone—you own the recommendations and can use them to guide internal implementation, engage me to execute them, or decide timing isn't right.
Available Following Blueprint Audit
Implementation Partnership
Following the Blueprint Audit, I can execute the recommendations through a structured implementation partnership. Investment typically ranges from £8,000-£18,000 depending on complexity identified in the audit. The Blueprint clarifies your exact scope and investment before any commitment.
What determines cost:
- Site complexity and stakeholder needs
- Custom functionality requirements
- Content volume and migration needs
- Integration requirements (CRM, donation platforms, email systems)
What you get:
- Professional digital infrastructure built on Webflow using the Lumos framework
- Architecture designed for your stakeholder needs
- Governance-aware content management
- Team training and documentation
- 30-day post-launch optimisation
Why this range:
A straightforward rebuild with clear requirements and limited stakeholder complexity typically sits at £8-10k. A complex organisation managing multiple programmes, extensive content, and significant governance requirements sits at £15-18k.
The Blueprint clarifies exactly where you fall and why.
For Implementation Clients (Optional)
Ongoing Governance Support
Monthly retainer support available to implementation clients requiring continuous compliance monitoring, content governance, and strategic maintenance.
After launch, you have complete control through comprehensive CMS training and documentation. Ongoing governance support is available for organisations requiring continuous compliance monitoring, content oversight, and strategic maintenance.
What's included:
- Compliance monitoring and accessibility maintenance
- Content governance and updates
- Technical support and troubleshooting
- Performance monitoring and optimisation
- Strategic guidance on digital developments
- Quarterly governance reviews
Who needs this:
Organisations with frequently changing content, ongoing compliance requirements, or those managing institutional transitions requiring continuous governance oversight. Most implementation clients operate independently—this is for those who need or prefer ongoing partnership.
Rebuilding Infrastructure for Global Health Organisation
The Outcome:
- Organic traffic tripled within months post-launch
- Content publishing velocity increased—team creates donation pages without developer intervention
- Navigation restructured for donor clarity
- Analytics capability enables data-driven decisions
- Ongoing strategic stewardship as programmes evolve
"Working with Eric on the re-platforming of our site has been an absolute joy. He has taken what we thought would be a complex process and made it easy, seamless and professional. Even when our brief was to 'lift and shift' our site to Webflow, Eric found ways to enhance our donor experience and improve our SEO, all within budget. Our site has already had an uplift in organic traffic and our team is delighted with what we can offer our donors going forward."
WHAT I DON'T OFFER
This isn't the right approach if...
You need a website in the next 6 weeks
My process takes 12-16 weeks minimum. Blueprint alone is 2-3 weeks. If you need something faster, I can recommend alternatives.
You're looking for the cheapest option
The Blueprint Audit is £2,000. Full implementation starts at £8,000. If your total budget is under £5,000, template-based solutions might work better.
You just want it to "look modern"
If aesthetics are your primary concern, hire a designer. I focus on governance, credibility, and systems.
You're a very small grassroots organisation
If you're operating under £300k annually without significant scrutiny or complexity, I'm probably overqualified for your needs.
You're committed to WordPress or other platforms
I only build on Webflow using the Lumos framework because this stack gives NGOs control without ongoing developer dependency.
Not sure where you fit?
We can discuss during an initial conversation whether the Blueprint makes sense for your situation.
Questions from NGO decision-makers
Common concerns I hear from Communications Directors and Executive Leadership about investing in institutional website infrastructure.
You're investing in institutional infrastructure, not just a website.
You're paying for:
- Strategic diagnostic that ensures we solve the right problems
- Governance-aware architecture built for stakeholder complexity
- Long-term sustainability—technology that won't need replacing in 2-3 years
- Operational independence—your team controls content without developer dependency
- Risk mitigation—websites that withstand scrutiny, growth, and organisational change
Template websites end up costing more when you rebuild every 2-3 years.
Be honest during the initial conversation. The Blueprint Audit (£2,000) might be accessible even if full implementation isn't immediately feasible.
The Blueprint gives you strategic clarity you can use to build a funding case, brief other providers, or phase the work over multiple budget cycles.
You don't—and that's the point.
The Blueprint might reveal you should optimise your current site, not rebuild. Or that timing isn't right. Or that a different approach makes more sense.
I'd rather you invest £2,000 in clarity than £18,000 in the wrong solution.
We work with whoever is available and document the limitation. Your report will note which stakeholder input would strengthen recommendations.
Typical timeline:
- Blueprint: 2-3 weeks
- Implementation: 8-12 weeks
- Post-launch optimisation: 2-4 weeks
Total: 12-16 weeks from start to launch.
Let's discuss whether this approach fits your situation
Use the contact form to tell me about your organisation and what's prompted you to explore this conversation.
I'll review your situation and respond within 48 hours to either schedule a call or redirect you to better-suited alternatives if this isn't the right fit.
No pressure. No sales tactics. If the approach doesn't align with your needs or budget, I'll tell you honestly.
