The Short Answer

It needs to give them your legal identity, exactly:

  • the name you are registered under on each register you are on
  • the number on each
  • your legal form
  • your registered address
  • suggested wording that uses all of them, as text someone can copy.

It also has to stay true for as long as a will can wait: record every former name, merger and change of structure rather than overwriting the old details.

Tax and drafting belong to the person's own solicitor. The page says no more about either than GOV.UK does.

A will is read once, years after it was written, by someone who cannot ask the person what they meant.

The NGO website section checklist tags the gifts in wills page Best practice: no law requires one. What follows is what the page has to carry once you decide to have it.

Who Reads This Page

Three people read it, at different times:

  1. The supporter, while planning for their own death.
  2. Their solicitor or will-writer, for the facts the will needs.
  3. Their executors, later, when the gift has to be paid to someone.

The supporter comes first, and sets the tone. The Code of Fundraising Practice opens its section on legacies (rule 14.1.1) by requiring legacy fundraising to consider "the freedom of the potential testator to provide for their family and others".

The Charity Commission's guidance on legacies puts it more plainly: "everyone has a right to provide for their own family and friends".

So the page carries no countdown and no pressure, and lets people find the facts without signing up for anything.

What the Code Already Asks For

Rule 14.1.2 of the same Code, in force since 1 November 2025, is the closest thing to a specification for this page:

  • Information you give people to put in their will must be "clear and accurate".
  • You "must be clear that any suggested wording does not represent legal advice".
  • Suggested wording about your charity "should include" your full name and address and your registration details, "such as the charity number and registered address".

The Code is not statute, but it is the standard a complaint about your legacy fundraising would be judged against.

GOV.UK sends the supporter to the same place. Its guidance on leaving gifts to charity in your will says: "Include the charity's full name - check with them", or search the registers for England and Wales, Scotland and Northern Ireland.

Your gifts in wills page is where "check with them" lands. If it gives a different name from the register, the person has been handed two answers to one question.

The Identity Block

Put the facts in one block, in HTML, above any wording or form. Not in a PDF pack only, and never as an image of text, because a solicitor will copy it.

  • The registered name, exactly. Not the name on your logo. The Charity Commission register lists working names separately from the registered name. OSCR's guidance on publicising that you are a charity asks for "your charity's name, as entered in the Scottish Charity Register" and the working name if you have one. Give both, and say which is which.
  • A number for every register. England and Wales, Scotland, Northern Ireland and any other register you are on, each labelled. A cross-border supporter's solicitor may check the register in their own jurisdiction first.
  • The legal form. Charitable company, CIO, trust, Royal Charter body. For a company, the company number too.
  • The registered address. If the legacy team uses a different address for correspondence, give both and label them.
  • The UK entity. An international NGO's brand often covers several legal bodies. HMRC's manual says that from 15 March 2023, or 1 April 2024 for bodies that had already asserted charity status, transfers are only exempt from Inheritance Tax where made to UK charities. A page that invites a gift to the global name, without naming the UK charity, invites a will that names the wrong body.

The British Red Cross's guide to leaving a gift lists the "registered name and address" and "registered charity number" among the details to gather before seeing a solicitor. Beneath it, a note names the legal body ("The British Red Cross Society, incorporated by Royal Charter 1908") and its number on four registers. The register shows "British Red Cross" as a working name. I loaded both on 1 October 2026.

A donor checks the same facts before an ordinary gift, covered in what donors check before they give. They should match your footer and your register entries character for character. What the law requires in the footer is set out in what UK charities must publish.

When the Name in the Will Is No Longer You

A will can be signed decades before it is read. In that time a charity may merge, rename or change its legal form. The page has to serve the solicitor holding an old will, not only the person writing a new one.

Mergers

Section 311 of the Charities Act 2011 applies once a merger is entered in the register of charity mergers. A gift that would have gone to the charity that closed then takes effect as a gift to the charity that received its property. There are two limits:

  • It covers gifts taking effect on or after the date the merger was registered, so registering late leaves a gap.
  • It excludes a gift meant for the permanent endowment of a charity that kept that endowment back when it merged.

The Commission's guidance on the register says the receiving charity registers the merger, and that it is voluntary unless a pre-merger vesting declaration was used.

Changes of structure

The same guidance counts "changing structure" as a merger: usually a trust or unincorporated association that moves its work into a new CIO or charitable company and closes.

A charitable company converting to a CIO is different. The Commission's guidance on changing structure says the charity "continues to exist but in a different form", should be able to keep its name and number, and that "in most cases" the new CIO should receive gifts left to the original company. The company leaves the Companies House register, so the company number and any wording describing you as a company have to come off the page.

Renames

A new name does not rewrite the wills that use the old one.

A hypothetical case: a will signed years ago leaves a share of the estate to a small trust by its old name. The trust has since moved its work into a new CIO and closed. If the move was registered as a merger, the gift can follow. If the page shows only the CIO's name, the executors' solicitor has nothing to connect the two.

The record to keep

Keep a short, permanent record on the page:

  • every former registered name
  • every predecessor charity and its number
  • the date of each change
  • where there was a merger, the date it was entered on the register.

The Commission publishes the register of merged charities as a downloadable list, so a solicitor can check the date for themselves.

Inheritance Tax, Stated No More Strongly Than GOV.UK

Supporters will ask about tax, and the page should answer in GOV.UK's words. The leaving-gifts guidance says a donation "will be taken off the value of your estate before Inheritance Tax is calculated", and that the rate "may also be reduced" if 10% or more of the estate goes to charity. The Inheritance Tax overview says the estate can pay a reduced rate of 36% "on some assets" if 10% or more of the net value is left to charity.

  • Keep the "may" and the "some".
  • Link the GOV.UK pages rather than paraphrase them.
  • Do not offer a calculation.

How a will is worded so that a gift meets the 10% test is a drafting matter, and HMRC's manual has its own guidance on such clauses. That belongs with the person's solicitor, not on your page.

For Executors

Executors need a short, separate route:

  • who to contact
  • the exact name payments should be made to
  • how you confirm receipt
  • the same identity block
  • the record of former names, which an executor working from an old will is the reader most likely to need.

If the page invites people to tell you they have left a gift, make it optional and ask for little.

Some supporters will be people your major donor work already knows: see major donor cultivation.

If the page offers to pay for a will, rule 14.3.3 of the Code applies: where you use a will-writing partner, you must give at least two providers to choose from, without recommending one.

Who Owns It

The facts on this page come from governance, not fundraising. I would make the person who keeps your register entries up to date the owner of the identity block, and the legacy team the owner of everything around it.

The triggers are easy to name:

  • a merger
  • a rename
  • a change of legal form
  • registration with a new regulator
  • a change of registered address.

Each changes the block, the wording, the footer and the record of former names on the same day. Have your legal adviser approve the wording each time it changes: the Code requires it to be accurate and to say that it is not advice.

The supporter reads the page once. Their executors read the will it produced, long after the page has changed.

Further Reading

What This Post Does Not Cover

This is about the page: what it carries, how it stays accurate and who owns it. It is not legal or tax advice.

The wording of a will, whether a gift qualifies for the Inheritance Tax exemption or reduced rate, and how an old gift is dealt with after a merger are questions for the supporter's solicitor, the executors' lawyers and your own legal adviser.

The register of charity mergers is an England and Wales mechanism. I have not checked how Scotland or Northern Ireland treat gifts to a charity that has merged or closed.