From Template Troubles to Traffic Triumph

When this client first reached out, they were limping along on a Webflow template they’d tweaked themselves. Pages glitched on mobile, the design looked nothing like their brand, and Google was barely sending any visitors—roughly 200 organic sessions a month.

What I saw right away

• Template clutter: bloated CSS and unused interactions
• Broken UX: links in odd places, no clear conversion path
• SEO gaps: duplicate meta tags and 30-plus 404 errors

What I proposed

1. Start fresh, not patch. A ground-up rebuild to match their minimalist aesthetic.
2. Tidy the CMS. Four lean collections and locked-in naming rules so the team can’t break layouts.
3. Performance first. Optimized images, lazy loading, and a clean Core Web Vitals score.
4. Ongoing growth. Monthly maintenance and SEO so wins compound instead of sliding backward.

They trusted the plan and handed me the keys.

The build, in plain English

• Strategy: mapped every page to a buyer question and a keyword.
• Design: mocked up a grid-based layout in Figma and got a quick thumbs-up.
• Development: rebuilt in Webflow, pushed live in three weeks, and set 301 redirects so nothing leaked equity.
• Launch QA: fixed two Safari quirks and hit “Publish.”

Where we are now

They’ve signed onto my monthly SEO Growth Retainer. Each month I:

• Publish one heavily researched blog post (they help write, I handle the SEO).
• Run a technical sweep to squash new errors.
• Jump on a 30-minute strategy call to review GA4 and set next-month goals.

The site keeps climbing and the client stays focused on their business instead of firefighting code.