“What are good SEO keywords?” might be the most common question that pops up in every business owner’s mind during the digital age. Yet picking the right keywords is not like picking ripe fruit in your garden. Understanding what are good SEO keywords is one of the most important elements, which can determine the success of your SEO strategy. Choosing good SEO keys will help you attract more organic traffic, with the right target audience. So taking extra time to learn more about it will help you a lot in the long run.
But where do we start? Asking “what are good SEO keywords” is clearly not enough. Here we have all the basics information about SEO keywords, explanation of why they need to be involved in your marketing strategy. Thus, a full how-to create an effective keyword plan and extra tips are also included in this article. Let’s get everything started!
What are good SEO keywords?
Before we clarify what are good SEO keywords, let’s understand what keywords are first. Starting from the simplest piece of information, let’s go!
- SEO Keywords
Keywords or keys are phrases in your website content that act as a hook so when people search for something relevant online, your site will appear. Those phrases can vary in length, from just 1 focus word or up to 5-6 words. Those keywords represent how your customers or users interact with the search engine. And as long as you keep up with their ways of communication, you can stay connected & boost your organic search online. And don’t look down on these guys, keywords are actually the most crucial part of SEO.
To really make the most of SEO keywords and knowing what are good SEO keywords, you should dig deep into users' behavior. Learning how they would think when looking for any information will help you optimize your keywords for a much better fit. And if you’re not taking care enough of it, there are high chances people would land on your rivals’ site. Or even worse, that your SEO strategy would benefit your competitors more than helping you out.
To answer what are the best SEO keywords, then they are the foundation of your SEO project. It connects directly to the success of your campaign. Since it’s so vital, you should always invest more time and resources to make it right.
- How many types of keywords are there?
Classifying between the variety of keywords is actually really simple. There are 3 types only, which are head key, body, and long tail keywords.
Head keywords are one of the highest in search volume. It only contains 1 or a maximum of 2 words. This shall be the core of your keywords strategy.
Body keywords are phrases with 2 or 3 words. Those landed in good search volume and promised to get much higher in the next few years.
Long tail keywords are the most underrated ones, yet have a lot of potential. Those consist of four or more words and are the closest to users’ search behavior. In recent years, long tail keywords are growing in popularity, and if you’re not including them in your keyword strategy, you’re probably missing out.
Why are SEO keywords so crucial?
As we have mentioned above, keyword research is truly critical to SEO. While asking “what are good SEO keywords” is not enough, you’ll need to put much more effort to make it work. SEO keywords play an important role in Google ranking, which means it helps determine your site position in search results. The better keywords you choose, the easier for Google to understand your content and choose to let it appear on users screen when they search.
Besides that, keywords also boost the remembrance of your customers by attaching a topic to your brand name. If you appear at the right place when people are looking for it the most, there are huge chances they’ll stick with you. Thus, by using keyword finder tools, you’ll figure out what topics are the most fascinating to your users. From there, it’s much simpler to plan out your content to match those needs.
And last but not least, SEO keywords help to boost the effectiveness of other marketing strategies, too. From social media, pay-per-click advertising, and email marketing, keyword research can refine them all.
How to make the right keyword strategy?
Here is our best practice when it comes to keyword research, which will hopefully help you out during your first times. By following those steps, you’ll be able to create a solid strategy to boost your organic traffic to a whole new level.
- Choose relevant topics:
Before you get your hands dirty with other parts of the process, let’s have a good read & research first. Fill out at least 8 general topics that are the most important and closest to your business, products, or services. Those will be your framework for more detailed keywords later.
If you’re creating a personal blog, this would help, too. Choose topics that are closest to your lifestyle, professional, or interest, and build them up.
- Understand the interest of users:
Understanding the group of users you are aiming at, and what they normally search for is your next step. What types of topics your target audience would be attracted to? To answer this fully, you’ll have to put yourself in their shoes and figure it out. Of course, keyword tools would help, but understanding your target audience will help you in other aspects as well, not only limited to keyword research.
- Notice the search volume:
When looking at the keyword finder, for example, Google Keyword Planner, you’ll see a number attached to a keyphrase. This is their monthly search volume, and it shows how many times people search for it within 30 days. The numbers will tell you about the level of interest users have in those related topics. Yet this means those are the most competitive keywords, so use them wisely. Thus, this is the right answer to your “What are good SEO keywords” as well.
- Fill up your keywords:
Once you have a bunch of main topics, it’s time to put keywords in the bucket. At this stage, you’re looking for keys that are the most vital to your Google ranking and must be the highest in search volume. Sit down, brainstorm with your team to fill up those topics with as many relevant key phrases as you can. The goal here is not coming up with the final list, since we’ll narrow it down much later.
Next is to have a look through your Google Analytics to see what keywords are creating the most traffic to your site at the moment. If the volume is going great, then you can keep it on your list and vice versa. This might take a while, but it will definitely help with your content ideas and strategy.
- What else do users search for?
This is just an extra step, but since it works, then why not? If you want to see what else people search besides your main keyword, then scrolling down to the bottom of the page is what you need. Google has a suggestion box that gives you more ideas for your keyword list, and you can take advantage of that. Those keys are called latent semantic keywords, or LSI. Another bonus hack for you is to type in those latent semantic keywords on the search box and see further related keywords. Simple trick, but works really well.
- Use keyword finder tools:
You’re not alone in the progress of growing your site traffic through SEO, so there are plenty of tools online that can help you out. Since knowing what are good SEO keywords is not enough, Ahref, SEMrush, Ubersuggest, Keywordtool, or Google Keyword Planner shall be the best weapons for you. By using those keyword tools, you’ll be able to generate more ideas that match your business. Thus, you’ll be able to see the search volume and other vital stats to help determine if a key is good enough to be included in your plan.
- Finalize your list and make it work:
At this point, you’ve had a grand list of keywords and topics that related to your brand and business. This list can be really long, we know. But at this time, you’ll need to scale it down. Use color code to select the most vital keywords, and delete some of the least relevant ones.
After this step, you now have a solid list of keywords ready to be included in your content. Now, simply write blog posts about those topics and use your keywords wisely!
5 Tips for better SEO for your site
You’ve known what are good SEO keywords and how to create a good SEO strategy at this moment. Now, it’s time for some extra tips we’re keeping up our sleeve the whole time. Those are our experiences during the time working with many SEO projects. We hope that it would be really useful for you, too.
- Think like your users:
One of the best ways to get into people’s heads is to actually think the way they think. As creators, or business owners, we often expect customers to look at the same vision as ours, yet that’s not correct. Always ask yourself, as a customer, what would you type when you want to talk or find a specific thing. Friends, family, and team members are also a good resource to help you out as well. Put yourself in the shoes of your customers and get to know them.
- Always check your competitors
One of the worst mistakes to make is to underestimate your competitors. You’ll always need to know what your rivals are doing, and on which platform they’re performing better than you. This applies to keyword research as well. Stay away from the keys that will benefit your competitors even more, and focusing on what they’re lacking is how you should do it. That’s why we’ve mentioned above that knowing what is good SEO keywords is not enough.
- Long tail keywords are your weapon
This is the most slept-on keyword choice of so many SEO strategies since it’s quite harder to put into your blog content. Although long tail keywords don’t perform well in search volume, they can attract much more traffic than you think. Thus, since it’s hard to work with, it’s actually much less competitive, leaving you more room to rank higher. Just being a little bit more careful while adding long tail keywords to your content, you’ll achieve greater results.
- Keywords tools help a lot
As we’ve mentioned earlier, you should always check out keyword tools. They will show you current trends of s specific keys, search volumes, how competitive it is, and even generate more keywords for you. Not to mention keyword difficulty, position tracking, and so much more useful stats. So if you’re thinking about ranking higher in SEO, then using keyword tools is the right move.
- Always do position tracking & performance analysis
After choosing good SEO keywords, it’s important to keep track of their performance and analyze those results. You can make use of a backlink checker, or SEO site audit to help during those times. And since SEO can affect your domain rating, don’t forget to utilize your keys when it’s possible. There’ll always be new trends or new keywords, so a constant update is important, too. Don't forget to include your keywords into social media posts, your slug, and meta tags when publishing blogs, it will make it much easier for users to find you.
Once you’ve understood what are good SEO keywords, it’s actually quite simple to do the rest of the work. Make great plans, have a useful and effective keyword list and execute it nicely, then you’re all good to go. We hope that this article is helpful to you on the first steps of starting with SEO. If you want to read more about SEO or website design, stay up to date with us!