Typography, along with many of its factors can determine the success of a website design. In fact, typography is one of the main reasons that connects your design, creating visual logic that attracts users. We know that it’s an overlooked part of the design, however, its impact is massive. From headlines, CTA to paragraph, it all consists of text – or in other words, typo. And guys, it’s not just throwing text here and there then hoping it’ll work out. It’s art and science, and maybe a bit of luck to make a strong and impressive design. Let’s have a brief look through what typography actually is, along with what elements of typo could affect your website design.
1. What is typography?
Don’t worry, we’ll make this definition quick and simple for you. Typography is the term for the use of text in the design, based on its fonts, sizes, color, alignment, and many other things. Yet the most important factor in typography that you should pay close attention to is its layout. It’s the bone structure of your design and should be the first step to do.
With website design type, you’ll need to consider contrast, color, size, hierarchy, readability, and even users’ experience. The combination of these factors plays a vital role in making sure users would love to stay and learn more about what you’re trying to provide on your site. The longer they stay, the better result you’d have.
2. How typography affects website design
Well, if you’re wondering that typography and everything about it can interfere with our behavior and judgment, then the answer would be yes. Typeface and emphasize the mood, intention, and even credibility of your website. So choose wisely, it counts.
- Visual hierarchy
A clear, nice, and neat design that shows your users where and what to read never fails to impress and succeed. Normally, designers always love thinking that users/ customers would read, see every detail they put into the work. However, the hard truth is they only scan for information.
Keeping a good visual hierarchy in your website design can help guide your users to important parts of your site, whether it’s a sale, a message, or anything. The separation between layers of information also makes it so much simpler to read and remember. Keep in mind that in the digital world, users are truly lazy and only read a little. Your designs must turn that into your strength, and guide them to conversion.
There is no such thing as typography without a typeface or font. However, since we have so many choices of fonts, how do you choose and combine them into your website design? First thing first, you’ll have to stick to your brand guideline all the time. It’s vital that your site follows the brand guideline first to create no confusion, but only one smooth experience even on multi-channels.
Next, when choosing typefaces for website design, you have to be in control all over it. Don’t do anything more than 3 fonts or you’ll be struggling with it later. But don’t just use 1 font, and never go without trying different contrast, sizes, or matching fonts together. A brilliant combination of font is great to create interest and visual logic to your website.
- Focus point
Just like what we’ve said with visual hierarchy, people are less likely to be focused on digital life. Therefore, you as a designer must create a focus point for them. But more than just visual hierarchy, where you play around with graphics and typography at the same time, deciding a focus point is different.
First, you’ll have to determine what kind of conversion you want your users to do. It could be signing up for emails, clicking through your promotion, or connecting to you on social media. And this is a must. Then, you’ll start building your way up, wrapping your design around that one action. Try to lead users to that focus point and give them an urge to do it.
- User experience
Typography can interfere with user experience, and we couldn’t agree more. A wise choice of fonts, a neat design could give a sense of professionalism and trustworthiness, which are important to any business. Thus, typography can either soothe a user’s minds or make them eager to know more about your products/brands.
Thus, a clumsy design could hurt your business more than you think. People would come to your site thinking that you’re unprofessional, or worst, a scam. The website design should also be convenient and easy for users to navigate. If you want to learn more about navigation in website design, click here!
Nothing feels better than an easy-to-read website. Don't’ throw chunks of text into your users’ faces, it’s not cool and not comfortable at all. Give them breaks, give them something to hook on, show them what’s vital only.
Font size also plays a massive role here as well. With website design, especially for headlines, go big or go home. Don’t use tiny font sizes, no one could read that on their phone. Attract their attention, give them reasons to stay and you’ll be surprised with how effective typography can be to website design.
All in all, typography in website design is not a simple task. It takes a great sense of art, experience, and even science to make it right. However, we hope that this blog is enough for you to get into the broad world of typography and design. In any case, a website design must draw traffic and conversion to the business, and our main priority is to make it happen. If you want to read more about website design and website management, we’ve plenty for you to learn more.