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Jul 8
Web Development
Eric Phung

Editor X vs. Webflow (Full Review)

Webflow was first introduced in August 5, 2013 whereas Editor X was introduced in February, 2020. Editor X is still in Beta but it is a solid competitor to Webflow in term of responsive web design and its drag and drop interface.

Editor X vs. Webflow (Full Review)

Editor X and Webflow are two of the best website builders on the market. They are both incredibly powerful and have a lot of features that make them stand out.

Webflow is a drag-and-drop website builder that allows you to easily create and edit your website. It offers templates for all kinds of websites and has an intuitive interface. Editor X is a website builder that also offers templates, but it’s more focused on simplicity than Webflow.

Editor X is simpler than Webflow, so it’s better for beginners who don't have time to learn complicated features. But if you're looking for more customizations and options, Webflow is the better option - it has more design capabilities and the editor is easier to use.

Editor X is essentially a subsidiary of Wix and they inherit a lot of similarity and are within the same ecosystem. We will be using the name Wix and Editor X quite often for clarification.

Each platform has their own advantages and disadvantages, and we want to give you the most neutral review as possible so it is fair for both platforms. Here is the outline of what we will be covering in this article:

  1. Design Capabilities (Styling)
  2. Development Capabilities (Custom Code, Animation)
  3. Hosting Plans
  4. Collaboration
  5. Editability
  6. Transfer
  7. SEO
  8. App Market
  9. eCommerce
  10. Community

What is Editor X?

It is an advanced web creation platform for designers and agencies, which was recently released by Wix in April 2020. With a friendly user interface and the new responsive design capability, Editor X has persuaded the most difficult users to talk and try their advanced drag and drop web design platform.

Editor X is a web-based design and development tool that allows businesses to create their own websites without having to know the technical aspects of coding. It provides users with an easy way to build professional websites, mobile apps, and marketing campaigns. It also includes design control, advanced website creation, booking tools, and the ability to create custom landing pages.

Editor X is a responsive content editing platform that helps you create and publish content on any screen size. It has been created in order to make the editing process more efficient and enjoyable for the editors, regardless of their location or device they are using. With Editor X, editors can now work from anywhere and still be able to edit the same project simultaneously with their colleagues.

If you are new to Editor X and is looking to make the switch to Editor X, we have condensed over 21 tips and tricks when using Editor X that you could use today to overcome any roadblocks on your way.

What is Webflow?

This is more than a simple website builder, it is also a CMS. Webflow meets the requirements of any small business owners or entrepreneurs, who need professional websites. Webflow is an all-in-one package for web designers as well as developers to go from initial ideas to a complete product. Webflow is a powerful tool for anyone who wants to create professional responsive websites without the hassle of code. It’s great for designers and developers who don’t want to spend time on coding and want an easy way to create professional-looking websites with clean code.

Editor X and Webflow Full Comparison


1. Design Capabilities

Editor X

The drag and drop website design feature brought a lot of attention to the market, but it is even better with Editor X where you are now able to approach responsive design with all the latest technology such as CSS Grid and Flexbox. We love the drag and drop editor for how they allow you to display and control over the positioning of your website elements. Moreover, Wix developers are continually committing easy-to-use websites and adding more new features for users.

You can add up to six breakpoints, and your design will affect the other in a cascading style from higher to lower breakpoints. If you accidently design in the lower breakpoint, you can always choose to copy the elements to one or all other breakpoints effectively.

Despite the different user interface and the new capability, Editor X still inherits many design features from Wix like code abstraction and drag and drop features. With Wix's approach, its users do not have access to the DOM and cannot reuse any styling classes (CSS). This means, for every new element, you will need to style your element again. Editor X introduced a feature called Design Library where you can save your design and reuse it elsewhere, but you still do not have the full flexibility to change the styling and effectively affect other elements.

*You do not have access to the Z-index in Editor X. Editor X makes their interface similar to a design tool like Photoshop where you (kind of) edit the Z-index by moving the layer up and down.


Webflow is a design tool that can be used by both designers and developers. It has drag and drop interface, breakpoints, and styling. It also provides real time preview of the site while editing. Webflow is not a replacement for coding but it’s an excellent tool to make designing process more efficient. It also has features like CSS styling, breakpoints, and pre-built templates that truly help to boost your workflow.

2. Development Capabilities

Editor X


You heard it right! In Editor X, there is also a place especially for newbies or experts of coding to play around using Wix's Velo (formerly known as Wix Corvid). It adds an open development, serverless platform, built on Node.js, to your Wix sites.

“Velo is an open development platform that accelerates the way you build web applications. Work in Wix's visual builder, add custom functionality and interactions using Velo's APIs, use your own tools, and enjoy serverless coding in both the front-end and backend, all in an open, extendable platform.”

With an impressive code-free CMS, users do not have to put their mind on any coding knowledge to configure the back-end content of a website. However, for more experienced users, you can always utilize Wix Velo to break the limitations of your website and bring in some nice custom design/animations.

Read more:
21 Tips and Tricks When Using Editor X

How to Build Responsive Editor X Websites with Turbo Guide from Socialectric


As much as we love Editor X, we have to say that we prefer to develop our website and our client's websites on Webflow. This is one feature that Webflow has won us over all other platforms. Here's why:

When building with Webflow, you have to think of the structure of our website. The structure is essentially HTML, adding some style to the design elements are CSS, and adding custom interactions and animations are JavaScript.


With access to the site structure (visually), you can add any custom functionality to the site. Better than that, you also get to use public resources such as CodePen, CSS Tricks, W3School, Github, and much more.

You could develop a highly professional website natively within Webflow, but having some knowledge of coding in your toolbox would create that Wow effect easily.

3. Pricing (Hosting Plans)

Editor X

It is not a surprise that Wix is the most popular website builder in the market, not only for a reasonable price, but also for its robust scalability. Both Editor X and Webflow provide different web hosting plans that are suitable for a single user, small businesses, or even enterprise businesses.

Domain Hosting: When you upgrade a premium plan with Editor X, you get a free domain for a year. You can always point your domain from third party domain providers such as Godaddy, Namecheap, or Hostinger to Editor X or you can transfer your domain and get it hosted directly on Wix's server. In addition, you get a free SSL certificate regardless of where you host your domain as long as you are in the Wix ecosystem.

Web Hosting: You can publish a free website in Editor X under Editor X staging domain (eg: Similar to their domain hosting service, Wix also offers website hosting directly on their cloud servers powered by Amazon Elastic Cloud Computing and Google Cloud.

Editor X Premium Plan starts at $17/mo for an annual plan ($204/year)

Editor X Website Plans

Editor X eCommerce Plans

*There are on other official documents stating where specifically Editor X servers are, but Editor X is a subsidiary of Wix and we assume they also use the same cloud technology for the sake of keeping everything easy to manage within one ecosystem.


Like Editor X, Webflow is all in for scalability, but their premium plans are slightly different from Editor X. You get to choose whether you need the CMS feature or not. This effectively reduces the cost of the premium plan and is more suitable with users who do not need a CMS system. Here's the full Webflow pricing.

Domain Hosting: Webflow does not offer domain hosting like Editor X. You will need to host your domain with the third party domain provider and point it back to Webflow.

Web Hosting: Webflow also offers two free projects hosted under Webflow staging domain (eg: and you can connect to your own custom domain when you are ready. Super-fast is a great term when talking about Webflow speed sites. Webflow processes over 4.1 billion page views per month, three times faster than CNN and BBC combined thanks to the cloud technology powered by Amazon Web Service and Fastly. It rolls out the importance of Webflow, and customers can trust with and successfully it delivers excellent performance.

Webflow Premium Plan starts at $12/mo ($144/year) with no CMS and $16/mo ($192/year) with CMS system.

Webflow Website Plans
Webflow eCommerce Plans

4. Collaboration

Editor X

Building a website is all about working together as a team. Editor X understands this and you can assign different roles for contributors to your site such as admin, website manager, website designer, etc.

Editor X's Collaborator Panel

If you are an agency or a big team of web designers, you can also sign up to the Wix Partner Program and build websites for other people. Wix and Editor X use a Partner Dashboard, where you can assign roles to your team on a business scale. You can choose who is in charge of the Billing, Blog, or assign custom roles however you see fit.

Editor X Partner (Team Panel)

Webflow Workspace

Allow you to collaborate and manage multiple sites. Here are a few key features of Webflow Workspace:

  • Assign roles & permissions
  • Add team members to your Workspace
  • Increase unhosted site limits
  • Transfer sites to other Workspaces

Webflow New Workspace Plan 2022

5. Editability

Editor X

In Editor X, you only have the Editor where you make the changes to the design and the content on the site. While Editor X has the ability to add unlimited contributors to a site, we think it is not the best approach to give non-experienced contributors access to the Editor (such as copywriter, site manager, etc). With responsive design, one mistake on one breakpoint will cascade to another breakpoint as it will break your site design.



In your Webflow project dashboard, you will see two options to enter your website editor. One is the Designer, and the other is the Editor. This prevents unwanted changes that can potentially break your design.

The Designer lets you take control of HTML5, CSS3, and JavaScript in a completely visual canvas. Webflow will translate your design into clean, semantic code that’s ready to publish to the web.


The Editor lets you create and manage site content intuitively without breaking the site design. You can add up to 3 editors on the CMS plan.


6. Transferability

Editor X

You can easily transfer your website to a new owner. This feature is highly desirable by freelancers and agencies as you can design and develop the site on your end, get paid, and transfer the site to the clients.

Editor X made it easy to transfer site


You can export any project that's not hosted, protected or showcased on Made in Webflow from one dashboard and import it to another

To transfer a project, open its settings & click the transfer icon. Choose what you want to do with the project: Transfer it to a new user or Transfer it to a new team

The project will be immediately transferred out of your Dashboard and into the Dashboard of the account you select.

7. Search Engine Optimization (SEO)

Editor X

Editor X uses Wix SEO Wiz to help its users with SEO. You will be prompted with a series of questions and instructions and you only have to follow them. Editor X will let you know whether you have added the metadata, social shareimage, keywords, and more.


On the Editor, you have the option to choose the title tag for your headings (H1 to H6). You also have the ability to add alt tags to images, 301 redirects, etc and even advanced technical SEO like Schema onto your page.



This is a draw between Editor X and Webflow. Both are capable of doing quite advanced SEO, and we can assure you that your website will rank in no time.

If you are not sure why and how you should approach SEO, you can check out our latest article on SEO for Small Business Website here


8. App Market

Editor X

Your Editor X website can be enhanced with many integrated business solutions like marketing tools, e-commerce, booking system, paid plans and more, which means you do not have to go with third party plugins, and enjoy integrated business solutions optimized for speed and user experience. The Wix ecosystem also comes with a great third party app market. If the built-in features are not enough, you can always go to the Wix App Market to find what you are looking for. However, Editor X is still in Beta, so most of the Wix Apps are not compatible with Editor X sites yet.


Webflow has many integrations with detailed instructions on how to install them, but it is not as easy as Editor X and you do need to know a little bit of coding to add the code to the site. To date, Webflow still does not have a built-in membership area or booking system like Editor X.

However, they can still be done with the help of third party applications. If you need a membership area, you will have to integrate Memberstack/Outseta to your site. For a more advanced booking system, you may want to look at or Calendly. With Webflow, Zapier will be your best friend as it acts as the bridge to integrate your website to most of the applications on the market.

9. eCommerce

Editor X

Editor X comes with fully branded, robust online stores with multiple payment solutions, quick checkout, competitive shipping rates and custom tax groups. Editor X also allows you to monetize your blog with Google Adsense, sell digital products, accept booking and payment, sell subscriptions, events and more.


Webflow eCommerce let you sell physical and digital products, custom checkout flow, delivery options, streamline shipping process, online payments (powered by Stripe, Apple Pay, Google Pay, PayPal).

In the end, both Editor X and Webflow are equal in this round. However, in our experience, when it comes to eCommerce, we tend to use additional third party apps or just use Shopify. Shopify is the king in eCommerce for its robust capabilities (although design in Shopify can get a little frustrating).

10. Community

This is why we love these platforms as they have huge support from the community, Community X from Editor X, and Webflow Community on Webflow. The community exists because there are people like you, willing to share information they know to help others. Socialectric is also part of the web design community, so we created an online resource to help you build your own website.

In addition, there are ready-made resources from the platform itself such as Academy X for Editor X and Webflow University for Webflow. They are free and whichever platform you decide to go with, make sure you watch all of those videos to grasp the capability of each platform.

Pro tip: If you have a question, simply type in your problem and add the platform at the end, you will be amazed by how much information there is around. For example,

"How to build a custom product page in Editor X."

*Editor X CMS is the same as Wix, hence, the same approach. We have made a Case Study on how to build a custom product page with one of our clients.


Most people would compare Wix and Webflow as Canva vs. Photoshop. Wix is always known as the DIY web development platform and is suitable to small business owners and designers due to its drag and drop feature. This is why we think Wix is taking the company in a different direction to differentiate themselves from DIY and compete with other website building platforms by introducing Editor X as a completely separate company.

Editor X is still in its infancy and it is very hard to say how good it will become. Editor X inherits a lot of ready-made features from the Wix ecosystem and that is one of the biggest advantages that Editor X has over Webflow. Webflow, however, leans toward semantic web development with more technical capabilities and it is a totally different target market compared to Wix and Editor X.

These platforms are made for non technical users so you can build a website for yourself. However, if you have a decent budget, we highly recommend that you should hire professionals to design and build your websites. It may look simple as drag and drop, but we have worked with many clients who sought us out for help with their websites.

Socialectric is a web design agency based in Saigon, Vietnam. We design and build custom websites that will change the way your business works. With our skills and your ideas, we will make a perfect team and bring your design to reality.

Back on Editor X vs. Webflow, if we were asked to choose the capability between the two, we would look at your business goal and pick out a more suitable platform. While we do think Webflow is like Superman with superior power in terms of design and development customization, Editor X could be Batman with a strategic approach and continual improvement.