What Grant Reviewers Check on Your Nonprofit Website

Grant reviewers are not your audience. They're your auditors. By the time someone is assessing your application, they're not hoping you'll convince them — they're looking for reasons to be confident, and reasons to be cautious. Your website is the verification layer. It either confirms what your application claims or introduces doubt that a strong narrative can't recover from.

Why Grant Reviewers Use Your Website

Application forms are self-reported. Organisations present themselves in the best possible light, which reviewers understand and expect. The website is different — it's your public-facing reality, maintained independently of any application. Discrepancies between an application and a website are therefore significant. If your application says you served 500 beneficiaries last year but your programme pages describe a small pilot project with no scale evidence, a reviewer notices.

The National Council for Voluntary Organisations consistently identifies transparency and evidence of impact as key factors in funding decisions. Your website is the primary channel through which both are demonstrated.

The Verification Checklist Grant Reviewers Run

Organisational Legitimacy

Is the charity registered? Is the registration number visible? Does the website address match the application? Is there a real physical address? These are baseline checks that take less than two minutes and immediately establish whether the organisation is what it claims to be.

Scale and Track Record

Does the website evidence the scale of work described in the application? If you're applying for a grant to expand a programme, is the existing programme described credibly on the site — with numbers, geographies, and outcomes? Applications that claim significant track records but websites that show no evidence of that work create an immediate credibility gap.

Financial Health Signals

Annual reports, filed accounts references, and financial summaries on your website let reviewers quickly assess whether the organisation is financially stable. An organisation applying for a three-year grant with no accessible financial history is a risk that many funders won't take.

Governance Structure

Board listing, trustee details, leadership team — these confirm that the organisation has real governance. For statutory funders in particular, evidence of accountable governance is a requirement, not a preference.

Safeguarding and Policies

For any grant involving work with vulnerable populations — children, people experiencing homelessness, those with mental health needs — reviewers check for visible safeguarding policies. Their absence on the website is a red flag regardless of what the application says.

Application Claims vs Website Evidence: The Gap Table

The Thirty-Minute Pre-Submission Website Audit

Before submitting any significant grant application, spend thirty minutes auditing your website against the application's claims. Ask someone outside your team to do it — fresh eyes find gaps that familiarity conceals.

Check every factual claim in the application against what the website says. Verify that links work. Confirm that documents are downloadable. Ensure that your most recent annual report is available and clearly dated. Update any programme page that doesn't reflect the work described in the application.

This is not about manipulating the website to match the application — it's about ensuring that your most public-facing asset tells the same story as your most important private communications with funders.

Further Reading

• How Websites Support Nonprofit Grant Applications
• Website Credibility Audit for NGOs
• Annual Report Integration for Nonprofit Website Transparency
• Impact Measurement Visualisation for Nonprofit Websites

What Grant Applications Look Like When the Website Holds Up

Fundraisers who've fixed this describe a specific change: applications stop stalling at assessment stage for reasons they can't quite identify. The verification layer holds. The programme evidence matches the application claims. The governance information is current and specific. The organisation comes across — consistently, publicly — as credible and accountable.

Grant reviewers can't tell you they passed your site and felt reassured. But the application advances. The follow-up call happens. The site visit gets scheduled. The website was never the reason the grant was awarded — but it stopped being the reason it wasn't.

Q1: What do grant reviewers check on a nonprofit website?

Grant reviewers typically follow a consistent due diligence process: verify the charity registration number against the Charity Commission register, check that named trustees match the register, review the most recent annual accounts for financial health, read the programme descriptions to verify alignment with the application, look for evidence of safeguarding policy and compliance, and assess whether the website's overall presentation suggests an organisation with the operational maturity to deliver the funded work.

Q2: How do grant reviewers use the Charity Commission register alongside the website?

Grant reviewers routinely cross-reference the website against the Charity Commission register to verify: that the charity number is valid and the registration is current, that the trustees listed on the website match those registered, that the accounts on the website are the most recent filed, and that the stated objects and activities match the registered purposes. Discrepancies between the website and the register raise immediate concerns about governance attention and organisational accuracy.

Q3: What financial information should a nonprofit have on its website for grant reviewers?

At minimum: the most recent annual report and audited accounts accessible without requesting them, a clear statement of income and expenditure at programme level where possible, any recent financial reviews or independent examinations, and where relevant, a breakdown of how grant funding is deployed versus other income. Grant reviewers for significant awards often want to see three to five years of accounts — hosting these in a clearly organised governance section significantly reduces friction.

Q4: How does a nonprofit's website affect the grant application scoring process?

Most formal grant review processes include a due diligence stage where the website is assessed as an independent information source. Reviewers are typically looking for red flags — information that contradicts the application, governance gaps, or evidence of operational instability — rather than reasons to fund. A website that provides clean, current, consistent information removes potential deductions from the score. A website with significant gaps or inconsistencies can be grounds for requesting additional information or declining at the due diligence stage.

Q5: What safeguarding information do grant reviewers expect to find on a nonprofit website?

Grant reviewers for funders working in child protection, international development, or vulnerable adult services expect: a clearly stated safeguarding policy or link to the current policy, a named designated safeguarding lead, a description of how safeguarding is integrated into programme delivery, and evidence that the policy has been reviewed recently. The absence of visible safeguarding information is a significant concern for funders in these sectors — it suggests either that safeguarding isn't a priority or that the organisation doesn't understand what funders expect.

Q6: How much does website quality influence grant decisions?

Website quality influences grant decisions most at the margins — for organisations that are otherwise closely matched with competitors, or where the funder has specific concerns that the website either resolves or confirms. For very strong applications from well-known organisations, a mediocre website may not be disqualifying. For smaller or newer organisations where the funder has less prior knowledge, the website carries more weight as an independent credibility signal. The risk is not that a good website wins grants, but that a poor website loses them.

Q7: What technical issues on a nonprofit website concern grant reviewers?

Grant reviewers notice: broken links to key documents (particularly annual reports), pages that haven't been updated in more than 12 months, missing governance information, inaccessible PDFs or documents that require software not all users have, and websites that don't work on mobile devices. These technical failures signal operational inattention and raise questions about whether the organisation's internal processes are similarly neglected.

Q8: Do grant reviewers assess nonprofit website accessibility?

Increasingly yes. Public funders, government grants, and foundation funders with equity commitments are adding website accessibility to their due diligence criteria. A website that fails basic WCAG accessibility standards may exclude disabled staff, beneficiaries, or community members from engaging with the organisation — which is inconsistent with the values of many funders. Even where it isn't formally assessed, an inaccessible website creates a negative impression about the organisation's commitment to inclusion.

Q9: How should a nonprofit website present impact evidence for grant reviewers?

Grant reviewers need impact evidence that is specific (numbers, geographies, time periods), evidenced (methodology explained or referenced), and relevant (directly related to the programme being funded). The website should present impact data in a format that is easy to find and easy to cite — not buried in PDFs or presented only as infographics without underlying data. Where the organisation has been independently evaluated, the evaluation findings and the evaluator's identity should be clearly attributed.

Q10: What is the fastest way a nonprofit can improve its website for grant reviewers?

The highest-impact improvements for grant reviewers are: ensure the most recent accounts are directly linked from the homepage or a clearly labelled governance section, verify that all trustee information matches the Charity Commission register, add a dedicated safeguarding section if one doesn't exist, create a clearly labelled 'For Funders' or 'Governance' section that aggregates all due diligence information in one place, and check every link in that section is working. These changes take hours to implement and have an immediate positive effect on due diligence outcomes.