Froged

The Challenge

Froged came to us with the goal to redesign their current website and improve their site navigation to increase site traffic. Even though their website was built on Webflow, the user experience could be increased substantially to help them get more enquiries.

The Solution

We took a long hour discovery call to discuss their requests, and we worked with their team to define the information architecture to achieve their goal. Once the site map was clear, we moved forward with a design that they were very interested in. We consolidated their referenced sites and their new site map and lay them out in Figma.

We proceeded to build the site in Webflow, but this time it was more dynamic, easier to navigate, and better SEO.

The Impact

Froged saw an increase in traffic by 28% according to their Google Analytics. There were more enquiries, lower bounce rate, and seemingly better user experience due to the responsive design that make the site looks good on all screen sizes.